In Google’s ABCDs, what are two recommendations for connecting with viewers? (Choose two.) Select All Correct Responses

1. Force a user into a sign-up or e-mail capture to exit the ad display.
2. film ads that have a depressing emotional factor to gain sympathy.
3. Increase your ad’s pacing to capture attention and keep it longer.
4. Use video shots from movies and television shows to get attention.
5. Leverage the power of audio in your ads to lift brand awareness.

Correct Answer:

• Increase your ad’s pacing to capture attention and keep it longer.
• Leverage the power of audio in your ads to lift brand awareness.