In an influencer brief, what is the purpose of a scope of work?

1. It clarifies the deliverables the influencer is contracted to complete.
2. It gives the influencer a starting point and communicates how you want to be represented.
3. It clarifies when influencers must submit drafts, when to expect feedback, when to go live.
4. It clarifies a theme or idea you want the influencer to express in their own words.

Correct Answer :

• It clarifies the deliverables the influencer is contracted to complete.