In an influencer brief, what is the purpose of a providing an influencer with examples/inspiration?

1. It clarifies when influencers must submit drafts, when to expect feedback, when to go live.
2. It gives the influencer a starting point and communicates how you want to be represented.
3. It provides them with an idea of how you don’t want to be represented.
4. It clarifies the deliverables the influencer is contracted to complete.

Correct Answer :

• It gives the influencer a starting point and communicates how you want to be represented.