In an influencer brief, what is the purpose of a campaign message?

1. It gives the influencer a starting point and communicates how you want to be represented.
2. It clarifies a theme or idea you want the influencer to express in their own words.
3. It provides specific requirements not covered in the other components that need to be adhered to.
4. It clarifies the deliverables the influencer is contracted to complete.

Correct Answer :

• It clarifies a theme or idea you want the influencer to express in their own words.