Measure your customer-centric marketing Assessment Answers

In an effort to test something new, Peter’s team ran a new display campaign alongside their video and search ads. After the test phase, the marketing director complained about an increase in their digital marketing spend due to adding a new type of campaign. What did they forget to take into account?

Latest Update on 15th May, 2019 by Certification Course Answers

In an effort to test something new, Peter's team ran a new display campaign alongside their video and search ads. After the test phase, the marketing director complained about an increase in their digital marketing spend due to adding a new type of campaign. What did they forget to take into account?

  1. Establishing a baseline
  2. Creating a focused question
  3. Proving incremental impact
  4. Measuring view-through conversions

100% Correct Answer:

  • Proving incremental impact

Latest Updates

No posts found in this category.