In an A/B test, what are you testing?

1. A/B testing is a type of marketing experiment where you test two or more versions of assets against different segments of your audience over a set period of time.
2. A/B testing is a type of marketing experiment where you test up to five variations of a website asset against different segments of your audience, continuously.
3. A/B testing is a type of marketing experiment where you surface a variation of an asset that embodies your brand.
4. A/B testing is a type of marketing experiment where you create two different websites, featuring very different brand voices.

Correct Answer:

• A/B testing is a type of marketing experiment where you test two or more versions of assets against different segments of your audience over a set period of time.