In advertising, direct buying is the only way to reach the right audience. True or false?

1. True: Direct buying uses cookie technology and third-party data to reach users interested in the ads.
2. True: Direct buying eliminates manual processes and negotiations typical of advertising for a more efficient process.
3. False: Programmatic buying allows advertisers to combine technology and audience data to reach the right users.
4. False: Direct buying does not allow segmentation.

Correct Answer :

• False: Programmatic buying allows advertisers to combine technology and audience data to reach the right users.