In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).

1. Whether or not the ad actually shows
2. How quickly your landing page will load once a user clicks on the ad
3. The design of the ad, including font and color
4. The ad’s position on the page

Correct Answer:

• How quickly your landing page will load once a user clicks on the ad
• The design of the ad, including font and color