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In a survey, a customer shows a strong preference for one brand over another. Which general metric does this behavior fall under?

Latest Update on 7th December, 2019 by Certification Course Answers
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In a survey, a customer shows a strong preference for one brand over another. Which general metric does this behavior fall under?

  1. Consideration
  2. Awareness
  3. Loyalty
  4. Purchase

Correct Answer:

  • Consideration

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