In a Path to Conversion report, when a user selects to “Pivot On Interaction Path,” what are two major differences from the unpivoted report? (select two)

1. Rows and columns aren’t affected by a pivot, but can only be filtered when unpivoted
2. Each conversion gets its own row with interactions in separate columns
3. Rows and columns are flipped
4. Each interaction gets its own row with interactions spread across rows

Correct Answer:

• Each conversion gets its own row with interactions in separate columns
• Rows and columns are flipped