Advanced Google Analytics Assessment Answers

In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?

Latest Update on 26th December, 2019 by Certification Course Answers

In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?

  1. first marketing activity
  2. Last marketing activity
  3. Single assisted conversion
  4. All assisted conversions

Correct Answer:

  • Last marketing activity

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