Imagine your entire agency has committed to adopting Growth-Driven Design as it’s core web design strategy. The leadership team is pushing to implement the entire GDD methodology in the next two weeks. Which of the following statements would be the best advice to give to your leadership team?

1. “I’m glad we’re all excited and on-board for Growth-Driven Design! I would recommend that we develop a rollout plan that has the changes broken into phases and implemented over the next six months.”?
2. “Growth-Driven Design hasn’t been proven yet, it is only theory. Let’s wait awhile and see if other agencies can successfully implement it first.”?
3. “You only live once! Let’s do it.”?
4. “We should host an overnight hack-a-thon with our team to implement all of the Growth- Driven Design changes. This will allow us to complete all the required agency changes very quickly.”?

Correct Answer:

• “I’m glad we’re all excited and on-board for Growth-Driven Design! I would recommend that we develop a rollout plan that has the changes broken into phases and implemented over the next six months.”?