Imagine you work at a B2C company. You’re trying to get a jump start on your company’s social media marketing: should you start a LinkedIn Page?

1. No, consumers do not use LinkedIn.
2. No, B2C companies should focus more on creating offers and blog posts instead of social media.
3. Yes, if your personas use LinkedIn to learn about products or services.
4. Yes, you should post to all of the “big 4” social networks regardless of your business type.

Correct Answer:
Yes, if your personas use LinkedIn to learn about products or services.