Imagine you were explaining how to stay relevant in the digital ecosystem. What would be the most important point to get across?

1. The journey hasn’t changed, customers move through a funnel toward purchase
2. Marketers must understand a customer’s intent
3. The value of blasting a one-sized-fits-all message at scale
4. Apply the same principles you used to use for print, radio, and tv to search and digital

100% Correct Answer:

• Marketers must understand a customer’s intent