If you’re running a video action campaign, how should you approach your measurement strategy?

1. You should measure only complete online conversions for a more accurate return on investment calculation.
2. You should measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
3. You should measure the full value with Google Ads conversion tracking and include lighter conversion events.
4. You should measure only complete offline conversions for a more accurate return on investment calculation.

Correct Answer:

• You should measure the full value with Google Ads conversion tracking and include lighter conversion events.

If you’re running a video action campaign, you should measure the full value with Google Ads conversion tracking and include lighter conversion events.

Explanation: To effectively measure the performance of a video action campaign, it is recommended to follow best practices, utilize Google Ads web conversion tracking, and consider lighter conversion events. Additionally, understanding the video conversion funnel and engagement metrics is critical. To get a better view of the performance, using impression, engagement, view, click, and conversion/view-through conversion rate columns is helpful. After making significant changes to the campaign, it is important to wait for 7-14 days to assess the campaign’s performance or make optimizations. During this learning phase, the bid strategy will adjust the bids using machine learning for the best outcome.