If you’re running a Google Video campaign with a consideration goal and you want to measure the amount of people who watched your video, what measurement solution should you use?

1. You should use forecasting reach of your YouTube campaign alongside print ads.
2. You should use viewability with Active View.
3. You should use Brand Lift.
4. You should use core performance metrics.

Correct Answer:

• You should use core performance metrics.

You should use core performance metrics if you’re running a Google Video campaign with a consideration goal and you want to measure the amount of people who watched your video.

Explanation: If you’re running a Google Video campaign with a consideration goal and you want to measure the number of people who watched your video, you should use Core performance metrics, specifically total views and average cost-per-view. These metrics will help you determine the success of your campaign by measuring how many people watched or engaged with your video ad and the average amount paid per view. Additionally, Brand Lift metrics can assess favorability, purchase intent, and consideration to determine successful outcomes.