If you’re getting good traffic but not enough conversions from your ads, what should you do to improve your conversion rate?

1. You should turn off the ads to stop traffic.
2. You should use more general keywords.
3. You should reduce campaign budgets.
4. You should add more negative keywords.

Correct Answer:

• You should add more negative keywords.

Explanation: If you’re getting a good volume of traffic but fewer conversions, implementing negative keywords in your Google Ads can improve your conversion rate. By using negative keywords, you can filter out irrelevant searches. For instance, if your ad gets displayed when people search for “video game magazine”, but you sell figurines, consider adding “magazine” as a negative keyword. This ensures your ad won’t appear in unrelated searches, bringing you more potential customers ready to purchase.