If you’re building a Google Video campaign and your goal is to grow brand consideration, why should you use video ad sequencing?

1. To drive actions on your website by telling a story through a series of videos.
2. To maximize ad engagement by telling a story through a series of videos.
3. To communicate multiple messages by telling a story through a series of videos.
4. To reinforce a message by telling a story through a series of videos.

Correct Answer:

• To reinforce a message by telling a story through a series of videos.

If you’re building a Google Video campaign and your goal is to grow brand consideration, you should use video ad sequencing to reinforce a message by telling a story through a series of videos.

Explanation: Using video ad sequencing in a Google Video campaign can help to grow brand consideration by reinforcing a message through storytelling. Video ad sequencing allows marketers to tell a product or brand story through a series of videos, in the order that they determine. This approach can build interest, reinforce a message, or create a unifying theme. According to a Google/Ipsos study, video ad sequencing can drive key message retention more effectively than single, 30-second, skippable in-stream ads. There are five sequences to choose from, and marketers can test, iterate and personalize content to achieve optimal performance.