If you’re analyzing the conversion data of your Search Ads campaign in Google Ads in order to see how changes in the attribution model might impact conversion reporting, what report would you use to get that information?

1. You’d use the conversions report.
2. You’d use the click analysis report.
3. You’d use the attribution report.
4. You’d use the campaigns report.

Correct Answer:

• You’d use the attribution report.

Explanation: When analyzing the conversion data of your Search Ads campaign in Google Ads, you’d use the ‘Attribution report’ to understand how changes in the attribution model might affect conversion reporting. Attribution reports elucidate the consumer’s conversion paths and the role of different keywords. They help estimate the impact of modifications to the attribution model, although they don’t include all conversion types. They illuminate how your various advertising initiatives work in tandem to facilitate conversions.