If you’re a marketer setting up the value of an online conversion action, what would you do?

1. Regardless of the value of the lead, you’d always set it as $0.
2. If the average value of a lead is $20, you’d assign the value as $200.
3. Regardless of the value of the lead, you’d always set it as $1.
4. If the average value of a lead is $20, you’d assign the value as $20.

Correct Answer:

• If the average value of a lead is $20, you’d assign the value as $20.

As a marketer, when setting up the value of an online conversion action, you should align it with the average lead value. For instance, if the average value of a lead is $20, the conversion action should be assigned this same value. This approach assists in accurately tracking campaign success and optimizing marketing expenditures.