If you’re a digital marketing consultant, how would you describe the Google tag to your new advertiser?

1. You’d describe it as a tag snippet for Google Shopping that’s needed for tracking.
2. You’d describe it as what will replace Tag Manager, which has less accurate data.
3. You’d describe it as being used to deploy and modify both Google and third-party tags.
4. You’d describe it as a JavaScript framework, also known as gtag.js.

Correct Answer:

• You’d describe it as a JavaScript framework, also known as gtag.js.

If you’re a digital marketing consultant, you would describe the Google tag to your new advertiser as a JavaScript framework called gtag.js. It serves as a powerful tool for implementing various tracking and measurement features on a website, enabling accurate data collection and analysis to enhance digital marketing strategies.