If you’re a digital advertiser, how do you define a tag?

1. As a large snippet of code that’s placed on the conversion page of a website
2. As a small snippet of code that’s placed on the conversion page of a website
3. As a large snippet of code that’s placed on the homepage of a website
4. As a small snippet of code that’s placed on every page of a website

Correct Answer:

• As a small snippet of code that’s placed on every page of a website

Explanation: A tag, in digital advertising, is a small code snippet placed on every page of a website. It measures customer engagement after they click on an ad, collecting valuable data for analysis. Tags help understand user behaviour, preferences, and can be customized to focus on important conversions. By implementing tags effectively, advertisers optimize their strategies and achieve better results.