If your service-level agreement requires your marketing team to produce more leads than they normally do, what is the fiRST thing you should do?

1. Evaluate your marketing resources to see if they can be reallocated into higher-performing assets.
2. Recalculate the SLA to make it more reasonable.
3. Hire more marketers.
4. Implement a marketing automation platform to accelerate your marketing processes.

Correct Answer:

• Evaluate your marketing resources to see if they can be reallocated into higher-performing assets.