If your service-level agreement requires your marketing team to generate 40 qualified leads each month, how should they deliver those leads?

1. At a steady rate, about 10 leads each week.
2. They should deliver as many leads as possible in the first half of the month so sales has the whole month to work with them.
3. The should deliver as many leads as possible in the last half of the month to help sales hit their quota.
4. It doesn’t matter, as long as 40 qualified leads are delivered each month.

Correct Answer:

• At a steady rate, about 10 leads each week.