If you were optimizing a campaign to drive conversions faster, what would you do?

1. You’d set up the campaign to engage with audience segments that have searched for your brand before.
2. You’d set up the campaign to only engage with audience segments that have converted before.
3. You’d track lighter actions to provide more signals to Google’s machine-learning algorithms.
4. You’d track only end actions to provide more accurate signals to our machine-learning algorithms.

Correct Answer:

• You’d track lighter actions to provide more signals to Google’s machine-learning algorithms.

You’d track lighter actions to provide more signals to Google’s machine learning algorithms, if you were optimizing a campaign to drive conversions faster.

Explanation: To speed up conversions in a campaign, tracking lightweight actions can be beneficial. This provides more signals to Google’s machine-learning algorithms. One example of this is using “add to cart” as a conversion event. Optimize for lightweight conversion events such as “add to cart” or “site visit” and select a conversion counting option that aligns with your campaign objectives. This will give valuable signals to the system and help you achieve desired results faster. If conversions are not being seen, consider using a lighter conversion event or extending the conversion window to better align with the time between view and conversion.