If you were making creative for a video action campaign, what best practice should you follow?

1. You’d communicate multiple messages.
2. You’d repeat your call-to-action.
3. You’d communicate the offer at the end.
4. You’d repeat what you’re offering.

Correct Answer:

• You’d repeat what you’re offering.

If you were making creative for a video action campaign, you’d repeat what you’re offering. This is considered a best practice.

Explanation: To create an effective video action campaign, you should follow best practices that drive viewers to take action. This includes having a clear call-to-action, front-loading the offer, repeating what you’re offering, and following Google’s ABCD guidelines for effective creative. Use clear phrases such as “Learn more,” “Sign up,” or “Buy now” to encourage viewers to take action. Hook the viewer’s attention in the first 5-10 seconds by presenting a problem statement and showing how your product or service solves it. Repeat the call-to-action and ensure it’s echoed in the voiceover and superimposed graphics for maximum impact.