If you were looking to promote an upcoming weekend sale using creatives, which recommendation should you follow?

1. Start the campaign a week in advance, then refresh your generic store creative to a sales focused creative the day of the sale.
2. Start the campaign 2-3 weeks in advance, then refresh your creative from more generic store creative to sales-focused creative.
3. Start the campaign 2-3 days in advance then, refresh your generic store creative to a sales focused creative the day of the sale.
4. Start the campaign the day before the sale then, refresh your creative frequently to move from more generic store creative to sales-focused creative.

Correct Answer :

• Start the campaign 2-3 weeks in advance, then refresh your creative from more generic store creative to sales-focused creative.