If you were developing a storyboard for a video ad and your goal was to engage viewers, how should you capture and hold their attention?

1. Keep visuals low-contrast to avoid overwhelming viewers.
2. Set up scenes to be zoomed out so viewers can see all story elements.
3. Build suspense with a slow pace to start.
4. Use engaging pacing and tight framing.

Correct Answer:

• Use engaging pacing and tight framing.

YouTube is watched across a range of devices, so be sure to consider the smaller screen.

Use tighter framing, faster pacing, large-type supers, brightness, and contrast to make sure your ad is visible on a small screen.

Think mobile and smaller, dimmer screens. Tighter framing, bright footage, large text and faster pacing help stand out.

Get to the heart of the story faster, and use engaging pacing and tight framing to drop viewers in.

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