If you were asked to explain programmable marketing to your peers, what should you say?

1. It’s really effective when trying to target a customer on one specific part of the customer journey. The key is choosing the right technology at the right time.It’s really effective when trying to target a customer on one specific part of the customer journey. The key is choosing the right technology at the right time.
2. It’s the tools, such as demand-side and supply-side platforms, available to help scale, personalize, and automate marketing messages across the entire customer journey.
3. It’s the strategy behind the activation of technology that automates, scales, and personalizes marketing messages across the entire customer journey.
4. It’s about buying ad space when and wherever you want. It increases the complexities around decision-making and measurement, but the return on investment is worth the effort.

100% Correct Answer:

• It’s the strategy behind the activation of technology that automates, scales, and personalizes marketing messages across the entire customer journey.