If you wanted to analyze user journeys across a website and an app, and see how new users were arriving at both, which of these techniques should you use for insights?

1. Universal Analytics properties
2. Google Optimize
3. Google Marketing Platform
4. Google Analytics 4 properties

Correct Answer:

• Google Analytics 4 properties

If you wanted to analyse user journeys across a website and an app, and see how new users were arriving at both, you should use Google Analytics 4 properties for the insights. Google Analytics 4 properties can be used to measure both website traffic and app usage.

Read more here: https://support.google.com/analytics/answer/10356589