If you want to know the value of acquiring new customers, which setting in a Smart Shopping campaign will help you do that?

1. Enhanced cost-per-click (eCPC)
2. Optimize for store visits
3. Click-through rate
4. Target return on ad spend (tROAS)

Correct Answer:

• Target return on ad spend (tROAS)

Smart Shopping campaigns maximize conversion value, achieve a specific target ROAS, optimize for new customers, and optimize for store visits. There is an option to set a target return on ad spend (ROAS) goal, which will optimize toward maximum conversion value within a target ROAS. This is great for her because she knows the value of acquiring new customers.

Chapter 6 – Unlock the Power of Smart Shopping Campaigns