If you want to add a column for conversion value per cost after setting up conversion tracking, how does that get calculated?

1. By dividing the total conversion value by the total cost of all ad interactions
2. By dividing the total conversion value by the number in the conversions column
3. By dividing the total cost by the number in the conversions column
4. By dividing the number in the conversions column by the total eligible interactions

Correct Answer:

• By dividing the number in the conversions column by the total eligible interactions

Conversion value per cost, denoted as “Conv. value / cost,” provides an estimated measure of your return on investment from your ad campaigns. This value is computed by dividing your total conversion value (the aggregate value of all conversions) by the total cost incurred for all ad interactions. This calculation allows you to evaluate the efficiency of your ad spend in generating valuable conversions.

Read more here: https://support.google.com/google-ads/answer/6270625