If you want event-based data as opposed to session-based data, what platform would you use?

1. You’d use Google Ads Conversion Tracking.
2. You’d use Google Analytics Classic.
3. You’d use Universal Analytics.
4. You’d use Google Analytics 4.

Correct Answer:

• You’d use Google Analytics 4.

Explanation: For event-based data collection rather than session-based, Google Analytics 4 (GA4) is the preferred platform. GA4 captures each user interaction as an event, unlike Universal Analytics where each event is a distinct hit type with Category, Action, and Label. This fundamental difference in the data model makes GA4 more versatile. A simple activity like a page view triggers a ‘page_view’ event in GA4. GA4 reports, however, do not display Category, Action, and Label, necessitating a new approach to data collection.

Reference: https://support.google.com/analytics/answer/9964640