If You See An Established Player Has Neglected Facebook And Instagram As A Channel, What Does That Teach You?

1. The channel must not be worth much since an existing giant isn’t bothering with it.
2. The channel must be overly complicated and will require a lot of time and monetary investment to do well.
3. The channel represents an opportunity to gain market share with limited resistance.

Correct Answer:

• The channel represents an opportunity to gain market share with limited resistance.