If you see a competitor is ranking highly for a keyword with good search volume you should

1. Evaluate whether it’s a valuable keyword for you from the viewpoint of whether it shows product-buying-intent for your business
2. Also target it so that your competitor isn’t getting all of the traffic
3. Assume they are likely getting qualified leads from it

Correct Answer :

• Evaluate whether it’s a valuable keyword for you from the viewpoint of whether it shows product-buying-intent for your business