If you saw an increase in revenue, but overall CPMs were lower, which of the following could be why?

1. Fewer types of ads were shown on the channel’s videos.
2. More mobile viewership occured.
3. Viewership grew and generated more revenue than the amount of revenue lost from the lower CPMs.
4. There were seasonal fluctuations in advertiser spending.

Correct Answer:

• Viewership grew and generated more revenue than the amount of revenue lost from the lower CPMs.