If you ran a successful awareness campaign using a 30-second video ad and now see the value of remarketing to audiences who watched it with memorable, shorter video ads, what video ad format should you use to achieve that goal?

1. You should use masthead ads.
2. You should use in-feed video ads.
3. You should use non-skippable in-stream ads.
4. You should use bumper ads.

Correct Answer:

• You should use bumper ads.

If you ran a successful awareness campaign using a 30-second video ad and now see the value of remarketing to audiences who watched it with memorable, shorter video ads, you should use bumper ads to achieve that goal.

Explanation: To achieve the goal of remarketing to audiences who watched a successful 30-second awareness campaign, a suitable video ad format would be a shorter ad that is memorable and engaging. A 6-second bumper ad could be an effective format as it’s short enough to avoid audience fatigue, and long enough to convey a message. These ads work well as reminders and reinforce the message delivered in the longer ad. Another format to consider is a series of shorter social media ads, each highlighting different aspects of the original ad’s message.