If you need to pick the two types of optimization, which ones would you choose? Choose two.

1. Targeting optimization
2. Bidding optimization
3. Channel optimization
4. Media mix optimization

Correct Answer:

• Channel optimization
• Media mix optimization

Explanation: The two primary types of optimization in marketing are Media Mix Optimization and Channel Optimization. Media Mix Optimization involves strategically shifting your advertising budget from lower-performing to higher-performing channels to maximize overall performance. On the other hand, Channel Optimization focuses on maximizing business outcomes by adjusting how ads are delivered within a specific channel through bidding, creative customization, and dynamic audience targeting. Together, they create a robust optimization strategy for marketing campaigns.