If you find yourself with a lot of poor-fit leads, all of the following are good ways to solve this problem EXCEPT:

1. Send the leads to sales for further qualification.
2. Look for bad-lead sources and turn them off.
3. Revisit your ideal buyer profile and make your definition of “fit”? less stringent.
4. find ways to improve the messaging in your marketing content.

Correct Answer:

• Send the leads to sales for further qualification.