If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?

1. View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
2. Views, impressions, unique users, awareness lift, and ad recall lift
3. Sales and purchase intent lift
4. Clicks, calls, and sign-ups

100% Correct Answer

• View-through rate, watch time, favorability lift, consideration lift, and brand interest lift