If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?

1. View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
2. Views, impressions, unique users, awareness lift, and ad recall lift
3. Clicks, calls, and sign-ups
4. Sales and purchase intent lift

Correct Answer:

• Views, impressions, unique users, awareness lift, and ad recall lift