If one of your site’s paid traffic sources had a low ecommerce conversion rate, which actions should you take? (select two)

1. Immediately stop investing in marketing for the source.
2. Immediately increase marketing spend for the source.
3. Determine whether the traffic source fulfills other site goals.
4. Determine whether the source assists in conversions.

Correct Answer:

• Determine whether the traffic source fulfills other site goals.
• Determine whether the source assists in conversions.