If an advertiser’s marketing objective is to generate leads, how can the advertiser optimize their Performance Max campaigns for value?

1. Create value rules based on audiences that have visited a local store in the past.
2. Develop a strategy of importing offline values through the use of enhanced conversions for leads.
3. Utilize a Maximize conversions bidding strategy in order to increase conversion volume.
4. Create a Maximize Clicks bidding strategy to propel website traffic volume.

Correct Answer :

• Develop a strategy of importing offline values through the use of enhanced conversions for leads.