If an advertiser wants to cover generic keywords or seasonal keywords that they normally couldn’t afford with RLSA, what is the best recommendation?

1. They should increase all their keyword bids
2. They should use the list as an exclusion
3. They should use bid-only to reach all users who search for the keywords
4. They should use target and bid to only reach those searchers who are in their audience list

Correct Answer:

• They should use target and bid to only reach those searchers who are in their audience list