If an advertiser doesn’t want to add remarketing tags to a website, why would Customer Match be a good fit for them?

1. Customer Match allows you to reach people who have been to your website
2. Customer Match allows you to reach people who haven’t been to your website yet
3. Customer Match relies on your own data instead of a remarketing tag
4. It wouldn’t be a good fit. You have to tag your website to use Customer Match

Correct Answer:

• Customer Match relies on your own data instead of a remarketing tag