If a unique user sees an ad over a given time period, what term can be used to describe the number of times that user saw the ad?

1. Engagement rate
2. Reach
3. Impression
4. Frequency

Correct Answer:

• Frequency

The term ‘Frequency’ describes the count of times a unique user views an ad within a certain period. Frequency capping, available in both Display and Video campaigns, allows the limitation of the number of times ads appear to the same person. For Display campaigns, advertisers can either allow Google Ads to optimize the frequency or manually set a frequency cap to manage the number of impressions on various levels, from the entire campaign to specific ads. Frequency capping, a tool located in your campaign settings, is crucial in managing efficient impressions and preventing ad fatigue among viewers.