If a marketer’s goal was to drive more value from lead generation campaigns, why would value-based bidding be a viable solution?

1. Because it would allow them to focus on maximizing website traffic in order to get new potential customers
2. Because it would optimize for driving lead volume, as all customers create the same amount of value
3. Because it would optimize for high-value customers as well as a high volume of leads.
4. Because it would allow them to maximize total conversion value at a desired ROAS target or budget

Correct Answer :

• Because it would allow them to maximize total conversion value at a desired ROAS target or budget