If a customer wants to buy a new car, what activity might suggest that they’re in the awareness phase of the car-buying process?

1. If they call to ask about a test-drive
2. If they fill out an email subscription form
3. If they recommend the car on social media
4. If they view an online advertisement for a car

Correct Answer:

• If they view an online advertisement for a car

When a customer views an online advertisement for a car, it suggests that they are in the awareness phase of the car-buying process. This is the first stage of the buyer’s journey, where the customer is simply becoming aware of their need for a new car. They may not be ready to buy yet, but they are open to learning more about their options.