If a conversion tracking tag gets added to a landing page of a website and then produces duplicate conversions, what action should be taken to remove those duplicate conversions from the conversion count?

1. Toggle off the possible duplicates option at the top of the chart.
2. Disable the view-through conversion data column.
3. Sort the data by time and remove duplicate times found on entries.
4. Modify the event tag to capture a unique order ID.

Correct Answer:

• Modify the event tag to capture a unique order ID.

Explanation: To rectify the issue of duplicate conversions after adding a conversion tracking tag to a landing page, it is recommended to modify the event tag to incorporate a unique order ID. This is because, if a user revisits or refreshes the conversion page, Google Ads may erroneously count that as multiple conversions. By capturing a unique transaction ID in the event tag, Google Ads can accurately identify and discount any duplicate conversions, leading to a more accurate conversion count.