Identify the definition of attribution.

1. Practice of determining the role that each marketing touchpoint plays in driving towards a given outcome and assigning a value to it
2. Practice of making important decisions about where to invest budgets or focus optimizations
3. Practice of unifying user interaction data and creating a holistic view of customer relationships
4. Practice of developing estimates that tie online investment back to revenue goals

Correct Answer:

• Practice of determining the role that each marketing touchpoint plays in driving towards a given outcome and assigning a value to it